WWE Clarifies New Policy On Third Party Social Media Mentions
The new rules for Superstars on social media were unveiled this week
Feb 17, 2021
WWE has clarified their new policy with regards to ‘third party social media mentions’.
The policy, which was made public this week, allows WWE to issue talent with 'violations' for any social media posts that name any third party business, sponsor, brand or person. These violations take the form of a warning on first offence, a fine on the second, and a suspension on the third.
The new policy, which WWE says is not dissimilar to policies they have had for the past several months, is that talent is banned from monetising their Twitter and Instagram by working with third parties. WWE already had this policy in place with regards to Twitch, Cameo and other social media channels, but had not specifically included Twitch and Instagram.
Speaking on Wrestling Observer Radio, Dave Meltzer and Bryan Alvarez gave an example of what would be deemed ok by WWE, later clarifying on Figure Four that:
“[…] taking a photo casually in front of a make of car or restaurant would not be punishable offences unless the talent was making money from promoting those things. Again, the post would have to be monetising the accounts.”
WWE’s recent social media policies have not been well received, with former US Presidential candidate Andrew Yang being among the dissenting voices.
