WWE Inks Podcast Deal With Spotify
A new audio deal has been signed
Aug 18, 2021
WWE have inked a deal with Spotify studio The Ringer to form an audio partnership. The two parties will collaborate on developing original and existing content exclusive to Spotify, it was announced today.
As part of the new partnership, 'The Masked Man Show' with David Shoemaker will be renamed 'The Ringer Wrestling Show.' A new narrative series produced by Bill Simmons is also in the works, and live conversations on Spotify Greenroom will take place after major WWE pay-per-views.
Founder of The Ringer Bill Simmons said: "The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match. As a lifelong WWE fan, I couldn't be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify's global scale to share content that we believe everyone will enjoy."
WWE President and Chief Revenue Officer Nick Khan added: "Bill and his team at The Ringer consistently find ways to create premium content that drives conversation and appeals to fans of sports, entertainment and pop culture. We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners."
