WWE Files Trademarks For 'WWE ID' & 'WWE Independent Development'

WWE could be set to rebrand an element of their developmental system.

In addition to signing independent wrestling talents, WWE have looked to recruit more college athletes since December 2021 through their 'Next in Line' programme. While talents on the programme are not signed to full-time deals, athletes receive access to the WWE Performance Center along with resources for brand building, media training, live event promotion, creative writing, and community relations. Talents may then have the opportunity to sign with WWE when the programme is finished and the company has recruited several wrestlers this way.

How WWE works with athletes may be set to change, though, and the company filed to trademark 'WWE ID' and 'WWE Independent Development' on June 21 for the following purposes:

"ORGANIZING AND CONDUCTING A PROGRAM TO ENHANCE, EDUCATE AND DEVELOP ATHLETES; EDUCATIONAL SERVICES, NAMELY, ORGANIZING AND CONDUCTING TRAINING IN THE FIELD OF COLLABORATIVE PARTNERSHIPS WITH ATHLETES FOR BRAND BUILDING, TRAINING, DEVELOPMENT, EDUCATION, COMMUNICATIONS, PROMOTION, AND COMMUNITY RELATIONS SERVICES; ENTERTAINMENT SERVICES, NAMELY, ORGANIZING AND CONDUCTING SPORTS EVENTS RENDERED LIVE AND RECORDED FOR THE PURPOSE OF DISTRIBUTION; ORGANIZING AND ARRANGING OF EXHIBITIONS AND CULTURAL, ENTERTAINMENT AND SPORTING EVENTS FOR SPORTS AND ENTERTAINMENT PURPOSES; ENTERTAINMENT SERVICES, NAMELY, PROVISION OF INFORMATION AND NEWS ABOUT SPORTS, ENTERTAINMENT RENDERED LIVE AND THROUGH BROADCAST MEDIA INCLUDING TELEVISION AND RADIO, AND VIA THE INTERNET OR COMMERCIAL ONLINE SERVICE; PROVIDING INFORMATION IN THE FIELDS OF SPORTS, ENTERTAINMENT AND POP CULTURE VIA AN ONLINE COMMUNITY PORTAL; PROVIDING A WEBSITE IN THE FIELD OF SPORTS, ENTERTAINMENT AND POP CULTURE; PROVIDING WRESTLING SERVICES; PROVIDING WRESTLING NEWS AND INFORMATION VIA THE INTERNET."