Report: WWE Merchandise Sales Highest Since Attitude Era

While WWE's television ratings may not be as high as they were during previous eras, the company's merchandise is flying off the shelves at record rates.

Speaking on a recent edition of Wrestling Observer Radio, Dave Meltzer noted that WWE's merchandise sales are currently the highest they have ever been, outperforming even the vaunted Attitude Era.

Per Meltzer:

"Even in the Attitude Era when it was big on cable, it wasn't beating the top network shows. It wasn't even close. But now, I mean it is. It's crazy.

"People wanna say that somehow this isn't hot. It is so hot. It's the hottest wrestling has been since 2001, that's 22 years, and people may look back and go 'Oh they were doing three million viewers not that many years ago', but TV's changed. They certainly weren't doing these crowds on a regular basis like they are now.

"The crowds for the quarter would be some of the highest in many, many years, and so many other things when you look at them. Between merchandise — merchandise has never been higher. Ever. Not in the Attitude Era, not in the Hulk Hogan era. It's never been as high as it is now.

"Roman is the catalyst. Cody Rhodes is doing great on Raw, no doubt about it, but – he's been great since he went heel and it's been building and everything like that, but even when you look back six months ago, it's gone way up since six months ago."

H/T Inside The Ropes

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