Nick Khan Talks About Deals For Bad Bunny & Logan Paul

WWE’s recent use of celebrities has been highly praised, with the likes of Logan Paul and Bad Bunny raising the bar for what is expected of an outsider coming into the professional wrestling world. In the aftermath of Bunny’s show-stealing match at the Backlash 2023 PLE in Puerto Rico, WWE’s CEO Nick Khan has talked about the deals for both Bunny and Paul, and why they were brought in to work. He discussed this on the MoffetNathanson’s Inaugural Technology, Media and Telecom Conference call.

"It started during the pandemic. There was a New York Times Sunday magazine cover with Bad Bunny on it. I didn’t know Bad Bunny’s music that well at the time. This was pre-vaccine COVID, so October 2020. Read the article, and a young lady who works with us said, ‘I don’t know if you know, but Bad Bunny is a huge wrestling fan.’ Showed me his Instagram feed. Triple H, when he was active, did this water routine with his entrance. Bad Bunny did it at a Miami Heat game. He’s a huge fan. We sat there on Bad Bunny and this guy, who was not yet the number one artist, but certainly seemed on a path to that, he was not touring. He was sitting at home like all the rest of us. We reached out to him, ‘what do you think of this?’ ‘Yeah, I’d love to do it.’ He came in, lo and behold, our Spanish viewership on the show he was on spiked by 30 or 40 percent. Obviously, the relevancy factor mattered. He wanted to do more and more."

He then went on to further discuss Logan Paul being brought into the fold, and the importance of him connecting with a younger audience.

"We also replicated that in a different demographic category with Logan Paul, who we were getting pitched on internally by our entertainment relations folks. ‘Logan Paul is going to be the next big thing.’ He came in and took it seriously, as did Bad Bunny. It registered. It mattered. Our young audience spiked. Our bread and butter are our full-time superstars, but to be able to bring in Bad Bunny and Logan Paul and Pat McAfee at different points, it just increases awareness, which is good for us."

Paul and Bunny have each competed at big events so far this year, with Bunny’s aforementioned match at Backlash against Damian Priest, and Logan Paul’s huge singles bout with Seth Rollins at WrestleMania 39.

H/T Fightful