Logan Paul Reacts To Backlash Against PRIME's WWE Ring Sponsorship

Logan Paul has addressed the backlash over PRIME's new deal with WWE.

It was announced on Friday Night SmackDown that PRIME will be WWE's first-ever centre of the ring sponsor for the company's premium live events from WrestleMania 40. The move has received a backlash from fans and WWE Hall of Famer Mick Foley expressed his own unhappiness after a photo of his infamous Hell in a Cell Match with The Undertaker was edited to include the PRIME logo in the middle of the ring.

Speaking on IMPAULSIVE, Logan Paul responded to the backlash, noting he thinks fans will eventually become used to sponsors on the ring mat.

"One of the coolest moments of our life, you know. Major achievement, major milestone for our brand and the company. Getting that centre ring spot is interesting. It's getting... it's more positive reviews, but I think the diehard wrestling fans are like -- they're really upset, man. It's never been done, and Vince [McMahon] was always really protective of the mat and not putting any brands on it. But in this new era, which it is, no matter how you cut it, TKO is a publicly traded company, they got to meet a bottom line. That spot was going to be sold," Paul said.

"We saw an opportunity, and potentially an opportunity to make people hate me even more, because I am a heel. And that's kind of the angle I took. I was like, 'F**k y'all. I'm going to stamp everything about this with me so you're reminded of just what my aim is: to take over in this company.' If we don't have this spot forever, which who knows what will happen, it'll be someone else. And I promise you, if you're a diehard WWE fan, you'll forget about it. It'll start to just be standard practice and I don't think it's going to be as distracting as y'all think."

Logan Paul is the co-owner of PRIME with KSI. The United States Champion is internally planned to face Randy Orton at WrestleMania 40, although the match has not been made official as of yet.

H/T F4WOnline