Tony Khan Details Adam Cole & MJF's Major Merchandise Sales

The tag team of MJF and Adam Cole has been widely praised on All Elite Wrestling TV since the unlikely duo came together in the Blind Eliminator Tournament in July, and the act has proven to also be a ratings draw for the promotion.

As part of Cole and MJF's union, AEW released a 'Better Than You Bay Bay' t-shirt, which quickly went on to break AEW records, becoming the best-selling shirt of 2023 so far for the company.

Tony Khan has since given his thoughts on the act while speaking with PWInsider ahead of Dynamite 200, and the AEW CEO noted the promotion has "tapped into something" through putting Adam Cole and MJF together.

"They've had a great run right now on TV across Dynamite and Collision as a tag team, Better Than You, Bay-Bay. It's also been very successful commercial merchandise really in addition to the great TV ratings, I have to say that Adam Cole and MJF as a team have sold more merchandise just in these past couple months as a team than any other act in AEW all year," Khan said.

"And it really speaks because we have a lot of people driving a lot of merch sales. It's a big part of our company, it's a big revenue stream, and we've tapped into something where whether it's in the arenas with the fans and the reactions, whether it's the merchandise sales or the TV ratings, we're getting a really positive delta from, Better Than You Bay-Bay, Cole and MJF. So coming off that great match they had against the World Tag Team Champions FTR, I think that's very interesting and I'm excited to hear from MJF tonight on episode 200 of Dynamite."

MJF and Adam Cole are set to have a friendly match for the AEW World Championship at All In on Sunday, August 27.

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