Report: Full Gear 2021 Estimated To Be AEW's Second-Biggest PPV
A successful year for AEW PPVs
Nov 18, 2021
Full Gear 2021 is on course to be All Elite Wrestling's second-biggest pay-per-view since the promotion was founded in 2019.
Brandon Thurston of Wrestlenomics estimated the November 13 show had done 145,000 buys worldwide. Bleacher Report was the exclusive pay-per-view distributor of the live broadcast in the United States, which Thurston believes mildly harmed buys.
Both Bleacher Report and FITE offered the live broadcast in the United States for All Out 2021, but FITE made the pay-per-view available to US customers on Sunday, November 14, this time around.
With 145,000 buys, Thurston estimated the pay-per-view would have generated $7 million in total revenue. If AEW's split with distributors is 45%, the promotion would walk away with approximately $3 million.
When tickets and merchandise are added to the mix, Full Gear generated approximately $4 million.
Only All Out 2021, which featured CM Punk's in-ring return in his hometown of Chicago, drew more pay-per-view buys and more revenue than Full Gear. The September pay-per-view had 205,000 pay-per-view buys and generated more than $5 million.
